WEB SOLUTIONS: MULTI-CHANNEL MARKETING

Research & Refinement:

The basic principle is that relevant phrases contain only relevant words. Therefore you must consider the words in this light: if it's not relevant, any phrases (from the initial group) with this word will be discarded. Conversely, selecting a relevant word makes it eligible to be in a target phrase and if it is combined with other relevant words then it becomes a relevant phrase.

A primary goal is to remove words/phrase that are not relevant. When looking at the Selltek Fragmentation Charts and Phrase Lists, consider if it anything to do with your organization/industry (currently or potentially).

Each word/phrase can be either of three states: relevant, not relevant or neutral (default). If you are not sure, leave it neutral.

Siteplan :

Based on your input and refined results, the phrases are now targeted to your market/industry. Now Competition Indexes are added (i.e. # of websites competing for a specific phrase), which allows the opportunities to be seen.

At this time, the Draft Site Plan is reviewed. Main considerations: business & marketing goals for products, services and information to build into your new /improved website.

MarketView Complete:

At this point you will know the interests of your potential market and the language that those potential clients speak.

You also will know the best opportunities to Win them: specific phrases to bring them to your website, and for what current (or new) products/services they are interested in.